SEO & Social Media

SEO SAMPLES

High-Interest Topic Pitch, Popcorn Lung

WebMD

Identified topic as a high-interest topic during routine SEO research. Also, competitors had no content on the topic. Achieved management buy-in when search traffic estimates suggested a first-page rank and could achieve 3K+ page views on publication. After publication in April 2017, the reference article made first-page, first-position in Google search engine results page (SERPs) and achieved over 5K page views within three months after publication.

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Article Reference URL: https://www.webmd.com/lung/popcorn-lung, original publication date April 2017.

Statistics: SERPs Position Rank, Monthly Keyword Search Volume as of 4/2/2020 SEMRush

• Keyword: Popcorn Lung, Position #0, 165K

• Keyword: What is popcorn lung, Position #2, 14.8K

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Curated Content Collection

Diabetes Complications Directory, WebMD, Published 2017

Wrote copy for directory description and created metadata.

Metadata:

• Window Title: Diabetes Complications

• Meta Description: Find WebMD's comprehensive coverage of diabetes complications including medical references, news, pictures, videos, and more.

• Meta Keywords: diabetes complications, diabetic emergencies, diabetic danger signals, warning signals for diabetes.

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SOCIAL MEDIA POSTS

LinkedIn Post

FiberNexxt Communications

Create/Curate/Share Posts Around Fiber Broadband Themes and Trends

Published 3/2020

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Getting Broadband to Rural Areas

Rural broadband has broad consumer interest and matches FiberNexxt Communications' brand. Created post to highlight FiberNexxt's broadband interest and share a human interest story. Post drew traffic to website.

Post Link:

https://www.linkedin.com/company/fibernexxt-contractors-techcertification/?viewAsMember=true

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