SEO & Social Media
High-Interest Topic Pitch, Popcorn Lung
Identified topic as a high-interest topic during routine SEO research. Also, competitors had no content on the topic. Achieved management buy-in when search traffic estimates suggested a first-page rank and could achieve 3K+ page views on publication. After publication in April 2017, the reference article made first-page, first-position in Google search engine results page (SERPs) and achieved over 5K page views within three months after publication.
Statistics: SERPs Position Rank, Monthly Keyword Search Volume as of 4/2/2020 SEMRush
Keyword: Popcorn Lung, Position #0, 165K
Keyword: What is popcorn lung, Position #2, 14.8K
Curated Content Collection
Wrote copy for directory description and created metadata.
Window Title: Diabetes Complications
Meta Description: Find WebMD's comprehensive coverage of diabetes complications including medical references, news, pictures, videos, and more.
Meta Keywords: diabetes complications, diabetic emergencies, diabetic danger signals, warning signals for diabetes.
SOCIAL MEDIA POSTS
Create/Curate/Share Posts Around Fiber Broadband Themes and Trends
Getting Broadband to Rural Areas
Rural broadband has broad consumer interest and matches FiberNexxt Communications' brand. Created post to highlight FiberNexxt's broadband interest and share a human interest story. Post drew traffic to website.