SEO & Social Media
SEO SAMPLES
High-Interest Topic Pitch, Popcorn Lung
WebMD
Identified topic as a high-interest topic during routine SEO research. Also, competitors had no content on the topic. Achieved management buy-in when search traffic estimates suggested a first-page rank and could achieve 3K+ page views on publication. After publication in April 2017, the reference article made first-page, first-position in Google search engine results page (SERPs) and achieved over 5K page views within three months after publication.
Article Reference URL: https://www.webmd.com/lung/popcorn-lung, original publication date April 2017.
Statistics: SERPs Position Rank, Monthly Keyword Search Volume as of 4/2/2020 SEMRush
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Keyword: Popcorn Lung, Position #0, 165K
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Keyword: What is popcorn lung, Position #2, 14.8K
Curated Content Collection
Diabetes Complications Directory, WebMD, Published 2017
Wrote copy for directory description and created metadata.
Metadata:
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Window Title: Diabetes Complications
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Meta Description: Find WebMD's comprehensive coverage of diabetes complications including medical references, news, pictures, videos, and more.
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Meta Keywords: diabetes complications, diabetic emergencies, diabetic danger signals, warning signals for diabetes.
SOCIAL MEDIA POSTS
LinkedIn Post
FiberNexxt Communications
Create/Curate/Share Posts Around Fiber Broadband Themes and Trends
Published 3/2020
Getting Broadband to Rural Areas
Rural broadband has broad consumer interest and matches FiberNexxt Communications' brand. Created post to highlight FiberNexxt's broadband interest and share a human interest story. Post drew traffic to website.
Post Link:
https://www.linkedin.com/company/fibernexxt-contractors-techcertification/?viewAsMember=true